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Showing posts from February, 2016

Social Media Superstars

< Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World , globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “ Start A Story. Adopt ,” a new public service advertising (PSA) campaign from The Shelter Pet Project , a collaborative effort between Maddie’s Fund ® , The Humane Society of the United States and the Ad Council. Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about