Historic art inspires fashion for the future
NEW YORK, Nov. 25, 2015 / -- H&M is proud to announce a collaboration with the Musee des Arts Decoratifs, located in the Palais du Louvre in Paris
to celebrate the new H&M Conscious Exclusive collection. This
beautiful new range has been inspired by the archives of the museum, and
will be launched on Thursday April 7th to coincide with the opening of the highly anticipated exhibition, Fashion forward - Three centuries of fashion.
H&M is delighted to reveal Parisian Art Director, style maven and
sustainability champion, Julia Restoin Roitfeld, will be the face of the
campaign.
"I am honored to be the ambassador
of such a unique project. I think that the idea of creating a
collection inspired by the history of art and fashion is fantastic,
especially since it is made with innovative and sustainable materials
which are the future of fashion," says Julia. Known for her
distinctively personal sense of style, Julia is the embodiment of
effortless, conscious, modern cool.
For this Conscious Exclusive
collection the H&M design team has worked closely with the museum,
delving into their collections of archival fashions as well as the work
of artists such as Gustave Moreau
to find inspiration. The outcome is a glamorous line of modern red
carpet pieces infused with tactile charm, a nostalgic aesthetic and a
historical legacy.
"With this collection we brought
the idea of sustainability to new levels. Working with new innovative
materials such as beads and rhinestones made from recycled glass and
Denimite, a material made from recycled worn-out denim. We have created
contemporary styles imbued with a sophisticated charm," says Ann-Sofie Johansson, Creative Advisor at H&M.
H&M will be the exclusive
sponsor of the upcoming exhibition which will include selected styles
from the H&M archives, including a look from the first ever H&M
designer collaboration with Karl Lagerfeld in 2004 as well as one silhouette from the new Conscious Exclusive collection.
The complete collection, featuring clothing and accessories for women, will be available from Thursday April 7th in approximately 180 stores worldwide and online at hm.com.
For more information please visit hm.com
For images click here
H & M Hennes & Mauritz AB (publ) was founded in Sweden
in 1947 and is quoted on Nasdaq Stockholm. H&M's business idea is
to offer fashion and quality at the best price in a sustainable way. In
addition to H&M, the group includes the brands & Other Stories,
Cheap Monday, COS, Monki and Weekday as well as H&M Home. The
H&M Group has more than 3,800 stores in 61 markets including
franchise markets. In 2014, sales including VAT were SEK 177 billion and the number of employees is more than 132,000. For further information, visit hm.com.
SOURCE H&MRELATED LINKS
http://www.hm.com
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