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Historic art inspires fashion for the future

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NEW YORK , Nov. 25, 2015 / --  H&M is proud to announce a collaboration with the Musee des Arts Decoratifs, located in the Palais du Louvre in Paris to celebrate the new H&M Conscious Exclusive collection. This beautiful new range has been inspired by the archives of the museum, and will be launched on Thursday April 7 th to coincide with the opening of the highly anticipated exhibition, Fashion forward - Three centuries of fashion. H&M is delighted to reveal Parisian Art Director, style maven and sustainability champion, Julia Restoin Roitfeld, will be the face of the campaign. "I am honored to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic, especially since it is made with innovative and sustainable materials which are the future of fashion," says Julia. Known for her distinctively personal sense of style, Julia is the embodiment of effortl...

Reese Witherspoon Launches Draper James, a Southern Inspired Retail Brand

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  NEW YORK, May 6, 2015  Reese Witherspoon has announced the launch of Draper James, a retail brand with a focus on fashion, accessories and home decor inspired by the American South.  The brand is named after Reese's grandparents, Dorothea Draper and William James Witherspoon, who remain today her greatest influences. "I created Draper James to honor my past and allow others to embrace the beauty, style and excitement that embodies what is happening in the South today," says Reese, speaking to the ethos behind Draper James. While growing up in Nashville, Reese was taught the importance of grace and charm.  She learned that being overdressed was far better than being underdressed, and she grew to love clothes, accessories and home items that are unabashedly pretty.  These influences are present in Draper James; the brand offers flattering, feminine dresses and separates in bright and cheerful prints, with styles meant to be playfully worn and mixed togeth...